Top Innovative Trends in 2020 for Business Websites Design


As we are heading towards the final chapter of this decade, we have witnessed a lot in terms of technological advancements over the last few years. Web designing is no exception as the internet had changed a lot over the last 10 years. In this decade, we have seen the surge of mobile technology, the introduction of artificial intelligence, augmented reality, virtual reality, etc. All these new technologies are so demanding in terms of website functionality too, which we can witness in the latest web designing trends also.

Over the last several years, web design trends have changed a lot from abandoning grids to adopting responsiveness. Traditional stock photos have been replaced with for vibrant illustrations and realistic images, asymmetrical layouts, and bolder color schemes. The technological advancements, as we discussed above, had paved way to the websites being much smarter with more subtle interactions and paradigms shifts for the betterment of user experience.

In this article, we will discuss the latest 2020 design trends both interns of technology and aesthetics. However, the strategies which we discuss here are not the last word in terms of creative innovation in web design as it is a constantly changing arena. However, understanding these trends will surely help designers and website owners to prepare well to meet up the need of the future.

2020 web designing trends

  1. Changing Serifs rules

Traditionally, we have used serifs for print media sans serifs for the screen texts. However, screen design trends are shaking up and changing ways lately. Even when sans remains the reliable choice for its clear readability, we can see more brands and now using bold serifs in their designs, especially for the catchy headlines. There is one good reason which makes it the favorite as serifs primarily have a decorative style, which makes it perfect for emphasized text on the screen.

  1. Palettes featuring black & white

No doubt that color is the most crucial design element on the website. If can form specific moods, reflect the value of the brands, and also guide the users through the visual landmarks created. In 2020, one particular trend we can find is the daring usage of black & white in web design to create an impressive statement.

We see the world in colors, and when colors are missing, we tend to experience the world differently. However, shapes and textures becoming much clearer in the absence of color and the world seem slower. In the B&W combination, white reserves itself to be cleaner and reserved, and on the other hand, black reflects strength and assertiveness. When you combine these effectively on a web page, one can gain a striking look altogether.

  1. Organic natural shapes

Even though we follow the practice of setting up web pages in systematic grids, any random modern-day web design company New York City may think out of the box to give more natural shapes with smoother lines and grids. You can find more geometric figures in terms of rectangles, squares, or triangles on most websites to provide them with a stable look, but in 2020, the trends are more towards giving it a feel of more comfort and accessibility.

As organic shapes tend to be more asymmetrical or imperfect, these can offer more depth and dimensions to the web page designs to make some page elements you want to emphasize stand out. You can adopt any natural form by thinking of trees, hills, rivers, or anything. The free-drawn elements may also succeed in capturing the spontaneity of the man-made approaches too like paint splatter etc. The altogether objective of this approach is to create an illusion of movement by being alive and humane.

  1. Micro interaction

It is more of a personalized approach to surprise your users by creating events which are more human and inviting. Micro interaction is all about you taking small actions on your website or business app, and you get the specific responses. When you hear a beep while refreshing the Twitter page, it is also an example of micro-interaction. While you land on the Facebook page or app, a red icon out there displays the count of your unread messages is also micro-interaction.

Micro-interactions are now so commonly used; however, in 2020 we can see that the standard web pages started featuring these more heavily. There is a surge of scroll-over animations, notifications, and chimes, etc.  Considering these, micro-interactions are an easy way to involve the audience in a better manner and to effectively transmit the information to them by making the web pages smarter and interactive.

  1. Glitch art

When discussing design trends, may it be web design or fashion, the list will not be complete without seeing some of the retro designs of times making a comeback. In the case of web design, you can find the return of the retro of glitch art, which at its initial times were creased due to the slow internet connections.

However, glitches are more significant at the modern times as the computers now become more pervasive, and connectivity is much quicker. In such a scenario, the technology breakdown is a more appealing subject both as an idea and also as the execution of the design. The glitch art approach can draw the attention of the viewers to the areas of web pages, which are warped and double exposed. As we live in a more futuristic time where no one is sure about where all these are heading to. Glitch art may amplify this disorientation feeling by offering a psychedelic look to the web pages.

  1. Use of chatbots

Chatbots are out there for a while; however, moving more and more into the spotlight in the year 2020. The focus of chatbots is primarily in line with the advancements in machine learning and AI, which make the bots more efficient and intelligent. In 2020, we can see chat bots are showing up more on the web pages with more customization. Bright colors used now make them prominent and inviting to the users. Further on, we can also expect customized brand mascots to represent businesses online with which these bots are getting a more personalized face and recognition.

Along with the above trends, we are also witnessing an increasing usage of video content, more minimalist approach to web designs, navigation getting more thumb-friendly for mobile devices, etc. to be practiced by the web designer to make more inviting websites.